Sales & Marketing - Executive Edge Magazine

Revenue Leaks: Why Service Businesses Lose Clients

Sales & Marketing By Damian Qualter On the morning of 5 February 2024, Damian Qualter opened an email he had…

Claude for Sales: Where AI Adds Value, and Where It Doesn’t

By Dr Julie Qualter AI will not close your next deal. Used well, though, it can give you back the…

Sales and Marketing Automation: Why Growing Businesses Can No Longer Afford to Wait

By Dr Julie Qualter For a long time, sales and marketing automation was treated as a “nice to have” —…

Buying Signals in Async Sales: How to Read Intent When Meetings Disappear

Executive Edge Sales & Marketing By Dr Julie Qualter Buyers are completing more of their journey before a seller…

Before You Spend on Lead Generation, Fix Your Sales Pipeline Management Process

Executive Edge Sales & Marketing By Dr Julie Qualter Every quarter, businesses pour fresh budget into lead generation hoping…

Selling to the Informed Buyer: Why the Human Seller’s Comeback Has Already Begun

Executive Edge Business By Dr Julie Qualter Your prospect has read the reviews, compared the rivals and all but…

The Art of Storytelling in Sales: How Narrative Wins More Deals

Executive Edge Sales Excellence The Art of Storytelling in Sales: How Narrative Wins More Deals By Dr Julie Qualter…

The Clarity Imperative: Why Pipeline Visibility is the Defining Edge of Modern Sales

Article by Damian Qualter Every quarter, billions in revenue evaporate not because deals were unwinnable, but because no one could…

Surviving the Zero-Click Era: Content Strategies for the New Google Search

Article by Julie Qualter. The landscape of search engine optimisation (SEO) is undergoing a seismic shift in 2026. For years,…

LinkedIn Sales Navigator

The Ultimate Guide to Growing Your Business on the World’s Professional Network Article by Dr Julie Qualter Where It All…

How to Use AI to Supercharge Your Social Media Marketing Strategy

Your complete guide to building a smarter, faster, and more effective online presence — powered by artificial intelligence. Why Social…

Why Your £50,000 Marketing Budget Is Failing (And What’s Actually Working in 2026)

Article by Damian Qualter What’s Actually Working in 2026…. Sarah stared at her spreadsheet in disbelief. Twelve months. Seven different…

Why Businesses Are Seeking Alternatives to Cold Calling

Article by Dr Julie Qualter The Decline of Traditional Cold Calling Cold calling has long been the backbone of business…

Habits for Business Success in 2026

The Power of Small, Consistent Actions By Dr Julie Qualter Success in business rarely arrives through dramatic gestures or sudden…

10 Ways to Use AI for Business Development

Article by Dr Julie Qualter Artificial intelligence is transforming how companies identify opportunities, engage prospects, and accelerate growth. From automating…

Why Webinars Are the Most Powerful Tool in Your Sales Arsenal

If you’re still relying solely on cold calls, email sequences, and traditional sales meetings to convert prospects into clients, you’re…

How Voice AI Can Transform Your Business Operations and Revenue

Discover How Voice AI Can Transform Your Business Operations and Revenue The business landscape is experiencing a seismic shift. Whilst…

I Work for You: A Leadership Approach for Sales Managers

By Colin Ratner MBA, RN In today’s sales environment—where targets shift annually and pressure mounts daily—leadership is not about power,…

How to Turn Around a Failing Sales Team: A Complete Guide to Reigniting Performance

When your sales team is struggling to hit targets and morale is at rock bottom, the pressure can feel overwhelming.…

The Transformative Women Leaders Reshaping Modern Business: 7 Essential Skills Driving Success

The business world is experiencing a seismic shift. Companies in the top quartile for gender diversity on executive teams are…